7. July 2011 Comments (2) Designer, Pin-Up, Vintage

7. July 2011 Comments (2) Designer, Pin-Up, Vintage

Lena Hoschek Runway Show – Fashion Week Summer 2011

This spring I slightly missed the wow-factor that you can usually find at Lena Hoschek. This time it seems to be all different. Lane Hoschek managed it to really impress me with her summer collection. It sounds really subjective but no matter where I turned my ear after her shows, everybody seemed just amazed. The wonderful femininity is just celebrated so harmonically that I really have a hard time to judge each peace for only its own. It’s about the overall concept of the whole collection. No matter if it’s the knee-long pencil skirt, sweet bathing suits or cute summer dresses, Lena Hoshek combined the spirit of retro and vintage fashion with the Now of the moment and took the audience at the runway straight to a maritime scenery. I am sure that it some of the visitors went straight to the open air pool after the show – or at least had the rubber bassin inflated for a cool refreshing after enjoying these amazing designs.

The models, too, made a better impression this time, compared to the spring collection. However, I’m not sure about if that is the benefit of the fact that some of the Heidi Klum newcomers walked down the runway, because even those who were blessed with some long legs but absolutely no curves look amazing in Lena’s Couture. The tricky material combinations, die colorful and maritime impressions as well as the high number of great hair and hat combinations made this show, which by the way was one of the first of the Fashion Week in summer 2011, a great success.

Apart from the wonderful, REAL target group of Lena Hoschek, e.g. Sally from Cherrymuffin Studios, Burlesque star Lady Lou and many more (look at the photos) 🙂 you could spot Enie van de Meiklokjes, Mirja du Mont, Rolf Schneider, accompanied by Motsi Mabuse, Lorielle London and Betty Amrhein in the first row, totally enchanted by the retro and vintage inspired outfits. For me it’s official: A visit of the Berlin store at the Alexanderplatz is just about to come…

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